Work

Casa Batlló · Mesai · DICSA · Paladina · Sport Content Playbook

Since 2023 I have been working as a fractional and interim CTO and CIO. I have collaborated with companies, startups and organisations across very different sectors — culture, logistics, media, technology — at moments when they needed experienced technology leadership but did not have the structure to sustain it permanently.

The work varies by context, but it almost always has the same ingredients: bringing order to teams, defining where technology is going, introducing automation where it genuinely makes sense, and making sure engineering and business speak the same language.

ISPD Group — Global digital marketing and technology holding

Led technology strategy across multiple business units and international companies. My remit covered everything from engineering team integration and tooling standardisation to cloud infrastructure consolidation and governance across the group.

One of the most impactful initiatives was building an ML-driven automation layer for platform monitoring — reducing alert noise and freeing engineering capacity for product work. Also led the organisation through ISO 27001 and ENS certification processes, establishing a security and compliance baseline fit for enterprise clients.

Antevenio — Data-driven digital marketing SaaS

Nine years scaling a SaaS marketing platform from early growth to market leadership. I led an engineering, product and R&D organisation of 46 people across 7 countries and owned the full product stack: email, SMS, marketing automation and a real-time bidding platform.

Introduced Agile methodologies, CI/CD pipelines and automated testing as the engineering foundation that let us move fast without breaking things. Integrated CRM, ERP and internal systems across multiple geographies. Developed predictive ML models to optimise ad monetisation — one of which generated €1.2M in incremental revenue through eCPM uplift.

Accenture Technology Solutions — Global consulting and technology services

Led distributed engineering teams across Spain and Morocco delivering large-scale enterprise systems for the retail and telecoms sectors: point-of-sale platforms, logistics backends, and complex multi-stakeholder integrations.

This is where I learned to coordinate delivery across time zones, cultures and competing priorities — and to speak the language of both business stakeholders and engineers in a way that actually moved things forward.

Early career